Location
We are fortunate to be located in a beautiful area of Melbourne, Historic Downtown Melbourne. With tree lined streets and much to do, we couldn't ask for a better work environment. We are creative and the natural old Florida surroundings make it easy to come in everyday.

How many times have you come into your office or store to find someone has shoved a business card or flyer awkwardly in the door? Usually the business is a service business, like an accountant, handyman or a hairdresser. Presentation is important, no matter what the aspect. A door hanger, printed with your services is a much better format for an every door communication. Not only will you be able to use all of the space on a door hanger, but your potential customers will know that you printed those specifically for that reason. 

Brochure printing quantities depend on the use of the brochure. A brochure is usually printed with a clear goal in mind. To have in the office for potential customers, to be handed out at conventions and expos, to be placed in racks or to be mailed, etc.

The are many ways to enhance your landscape company's marketing with print.  A variety of print materials essential to get your business off the ground is available affordably.  And whether you are a one person show or have thousands of employees, you need to have a professional presence. You definitely want your customers to know you're serious about your business and invest your time and money in it to make a good impression. Good design and printing is essential to help in that effort.

Essential print materials to help get your landscape business exposure:

Akuafoil is a printing process that is used to make advertising and marketing pieces really stand out. Akuafoil is used in place of the traditional foil process because of its versatility, affordability and brilliance. Instead of being able to choose one or just a few foil colors, usually gold or silver, you are able to use Akuafoil under any hue, creating a foil look without being limited in your design.

Akuafoil advertising pieces catch the light and reflect it, making it stand out next to the usual advertising pieces printed traditionally. It ads some excitement that shows your company is in the "now" and on the cutting edge.  Akuafoil is perfect for tech companies, cleaning companies, and any business that wants to sell modern services.

Akuafoil can be printed on Stickers, Business Cards, Postcards, Greeting Cards and more. Go to our Akuafoil page for a quick quote.

'Tis the time of year for corporate holiday card ordering and mailing planning. And how do you plan from beginning to end the process of this excellent opportunity? You use our simple guide. I say opportunity because, the holidays are a great way to personally "touch" your customer. The whole idea behind the greeting card is to personally wish another a wonderful holiday season. So, you're riding the happy, warm wave of holiday wishes. No better wave to ride with your logo and a personal message.

First, you need cards. Don't go buying the standard cards you can find in a card store. You need something quality and professional and printed just for you. You don't want to send a second rate anything with your logo on it. Choose something nice and tasteful.

You want to keep your warm message generic and unless you are a religious oriented company, make sure you keep religion out of it. This is out of respect for your customer's beliefs. And try to keep t keep humor out of it. You may think you're being clever and inadvertently insult a client. Santa in an outhouse sounds funny, but doesn't look all that professional to a customer. And doesn't help your business image.

The next thing you need is a list. Who should be on that list? You want to reach your current customers, prospective customers, and old customers. Give everyone warm wishes. And make sure that list is accurate and up-to-date. What you do not want to have happen is to waste a bunch of money on return to senders. So, have someone verify your list. Make sure your list contains business addresses and not home addresses. Unless you have a home based business, then it's perfectly acceptable. At that point, you would still address it to the business.

A personal touch to the inside. That's right. You need to physically sign your name. And anyone you would like to send the card from needs to physically sign it. Do not print the signatures, everyone will know it was printed. Also, the proper etiquette is to write a hand written personal message. Something short and sweet. Do not include your business card or brochure. There are other mailings for that.

A personal touch to the envelope. You're not quite done yet. The right way is always the most manually intense way! You should never meter your holiday cards. Always use a generic holiday stamp. And then, yes.... hand write the address. And make sure you have the person with the best handwriting do it. The ones that get delivered and look like a 3rd grader did them, are not that impressive. But worse would be to print labels. Do not print your labels.

A time to send. Absolutely there is a wrong time to send. the wrong time is too early and too late. You want to send them by December 15th. The exceptions are if your sending out of the country and if your customer's offices will be closed for the holiday. You want to make sure anything send internationally leave around the 5th of December. If you're sending to a company that is closing early, make sure they receive it a week before their offices close.

May your holiday greeting go well. If you are interested in purchasing quality printed cards, click here. We will design a beautiful and appropriate card for you.

Have you ever asked yourself, does the time of day matter when sending out an email campaign? Or even the day of the week? You were right to ask, because apparently it does. When I was researching this issue for myself, I came across some pretty helpful information, which ultimately changed my behaviors as far as email marketing. I want to share them with you.

People's routines drive these stats, which I found extremely interesting.

When are people really focused on email?
Mornings between 8am and 9am for opens and click-throughs. This is when people are just getting into work and settling in for their day.

Afternoons 3pm to 8pm for opens & 3pm to 4pm for click-throughs. This is the after lunch time, when people are getting back into their afternoon routine.

Almost 40% of all messages are sent between 6am and noon, creating inbox clutter. This is where your message can get lost.

23.63% of all email opens occur within the first hour after delivery. The results drop by half within the second hour after delivery. Within the 3rd hour, they drop another 30%. 5 hours after delivery, the results drop more than 90%.

So you want to send your email to arrive at the recipients desk no later than 1 hour before top open times. Which are morning 8am to 9am and early afternoon 3pm to 4pm.

Most emails are in your inbox in the morning, so the ones that get sent in the afternoon have more of a chance at being noticed, opened and clicked.

Now, what day of the week for best effectiveness? Only Monday to Wednesday. Thursday and Friday are no go. You will not get the most out of your campaign.

Other facts:

5:00 pm, most people are on their way home
6:00 pm, most people are eating
7:00 pm, most people are bathing children
8:00 pm, people to start reading email again

So, don't send an email on Friday at 5pm. No one will hear it :)

What is the 5 mile rule? It is a rule that says you should not spend advertising dollars in any market outside your 5 mile radius.

The 5 mile rule applies to many types of businesses. Why? Because people want to purchase locally. They don't want to drive 2o miles for insurance when there is an insurance company 2 miles down the road. 

If you were to plot your customers on a map, you will find that at least 85% of your customers do not travel more than 5 miles to get to your business. So, why would you spend advertising dollars over 5 miles away? You shouldn't. You should advertise locally and make sure that you're not wasting dollars on trying to get people to travel to your business.

I use this rule in my own advertising and when I advertise for my customers. This is a great advertising "rule of thumb" because it will save advertising dollars. If you think of the distance that you would normally go to the bank or other retail shops that you frequent, chances are, nothing is over the 5 mile mark. 

There are a few exceptions, but not many. It really depends on the type of business you have and whether you can talk your customers into traveling.